A performative dimension in which the observation of the state of the arts and technologies meets anthropological and ethnographical observation."

The Design Fictions
- Simulacra
- Transmedia Narratives "
- the output of the Design Fiction phase, thus, is constituted by a set of Transmedia Narratives implementing the simulacrum for the story;
- the Transmedia Narrative is a multi-modal storytelling technique which is able to move and combine the effects of multiple media, from physical objects, to websites, urban interventions and more."

http://www.artisopensource.net/2013/05/26/transmedia-narratives-simulacra-simulation-fake-and-design-fiction/

"If, as suggested by Baudrillard, we were to simulate as closely as possible a fake holdup, we just would not be able to do it, because the people and, in general, the “machine”, the process through which people constantly interpret the reality they have around them, would not be able to distinguish the signals of what is real and fake/simulated."

Transmedia Narratives

a transmedia story represents the integration of entertainment experiences across a range of different media platforms

Henry Jenkins, 2007